The label was introduced by Carl Lindström group in 1907 in Germany for issuing cheap records from “expensive” masters of Fonotipia, Odeon, Beka, Favorite and several others. Soon after, in 1908, the British branch was established as well. The label was discontinued in Germany around 1910, where it was replaced by blue "Odeon" which even continued Jumbo's numerical series. In UK the Jumbo label survived beyond 1910; even after the Great War broke out in 1914 the British branch continued to press their discs during certain period of time. After the war Lindström group did not try to revive their old labels in Britain and started the new ones instead, so in 1919 the label name was changed to “Venus Record”.
The Jumbo records were imported into Russia during 1910 to 1913 years. The company representative was someone Severin. Following is the article from the "Grammofonnij Mir (Die Grammophon-Welt)" No 1 from 1910, pp. 7-8:
The records of this Company are little known to the public yet because its representative in the Russia Mr. Severin for some strange reason recorded such artists, about whom no one had ever heard before. Of course, in order to make records it is not enough to smoke cigars and sell American locks. One must also have some knowledge about Russian art that Mr. Severin knows as much as of polar bears walking around the north pole. The “Jumbo” orchestras are very good, but, as you know, one cannot go far with the music alone, even with the help of “Fonotipia” and “Odeon”.
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